Starting a web hosting company might seem simple at first. After all, there are no physical products to store and ship, and you don’t have to worry about working with manufacturers or paying huge amounts for handling costs. However, just because a web hosting business is more digital than physical, doesn’t mean that there aren’t any challenges to consider.
There are many different components to running a successful web hosting brand, from figuring out what kind of service you’re going to give, to working out what you can do to differentiate yourself from your competitors. Here are some top tips to get you started.
Know Your Experience Level
The first thing you need to do is ask yourself how you want to get involved with hosting in the first place. If you know your way around a server and you feel comfortable with technology, then you can opt for giving your customers a VPS or setting up a hosting business from scratch. Alternatively, if you don’t know much about hosting, it might be better to invest in a reselling opportunity where you deliver shared cloud solutions to the market.
Make Sure You’re Prepared
Setting up a web hosting company can be complicated. Make sure that you do your homework before you get started. Find out how you’re going to offer customer support for instance. Can you provide it yourself, or do you need another third-party company to do it for you? Determine how much you’re going to need to invest to start launching your business, and how much you’re going to charge for your service at the end of each day.
Be Realistic Financially
It’s important to remember that any business, including a web hosting company, might not pay out straight away during the first couple of months. Make sure that you know how long you can go without a profit before you get started. Keep in mind that you’ll also need to manage the expenses of hosting your platform for a while – even when you’re not getting any income yet.
Create a Trustworthy Presence
As a hosting provider, your customers will be relying on you to keep their businesses up and running. That means that you need to let your people know that they can trust you. Building a brand identity that’s professional is a great way to get started. Choose a great name for your business and design a website that showcases your USP in an innovative way. For instance, your site could include a counter that shows how many hours of uptime you’ve had in a row since your hosting service first began.
Just like any other business, a web hosting company needs a good marketing strategy if it’s going to attract customers. There are plenty of ways that you can start to develop your reach online, from search engine optimisation, to pay per click advertisements. It might be best to try a handful of different options, to begin with, to improve your chance of earning more traffic, and find out which services work best for you.
Start Small and Build Up
A lot of web hosting beginners assume that they can launch a global business straight away because they don’t have to worry about shipping a physical product. However, it’s much easier to start small and create a local presence, before you begin to branch out. Don’t try to do too much too fast. Give your company time to grow, and you can always consider moving to new locations when you have more experience under your belt.