Retrospect: Amazon Logo History

A logo can say a lot about a product, or a company that sells products. In this case, Amazon.com the self proclaimed world’s biggest store.

Here’s what Amazon’s logo has been through the years. You can see the transition from being a symbol to a text based logo, an attempt at integrating an icon and finally what we have today with the cheeky A to Z grin/arrow.

Amazon's logo changes over the years
Amazon’s logo changes over the years

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